Exciting news for English wineries: Sussex’s own Bolney Wine Estate has become the first English producer to secure distribution in mainland China — the world’s fastest growing wine market.
The royal seal of approval can’t have done it any harm: Bolney was recently served at a dinner hosted for the Duke of York at the Shenzhen Bay Club, and its wine is being listed at several other high profile locations across China, including the Park Hyatt in Guangzhou and the newly opened Edition Hotel, Shanghai.
Claire Murray, the co-founder of English-wine exporter The Wine People, who struck the deal, commented: “People in China have a real hunger to taste new products and we are finding the fragrant, fruit forward style of English wines to be very appealing.”
Sam Linter, chief winemaker of Bolney Wine Estate, said: “Bolney Wine Estate is going from strength to strength. We’re incredibly proud that its popularity is now global, and not just for sparkling, but our incredible still English wines too.”
Last year mainland China imported 7.5m litres of wine, a 17% increase on 2016. And while a handful of UK producers have a presence in Hong Kong, Bolney is the first to tap directly into the far larger opportunity represented by the mainland. I wonder who will be next…
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