Other Wine Spirits Wine Wine Features

The Namazake Sake Experience At Hyper Japan 2018

Hyper Japan 2018 is coming. The largest Japanese cultural exhibition in the UK, Hyper Japan is so popular that it’s been a bi-annual event at London’s Olympia since 2014.

And, as a Wine Ninja, I’m excited to announce that his month’s event will be showcasing the largest collection of Namazake sake ever seen in the UK.

I know what you’re going to say… “what the hell’s Namazake sake?”. Well, it’s a bit like natural or raw wine. In other words, it’s “live”, often cloudy, unpasteurised sake, with a flavour profile that’s livelier and sharper than traditional sake. It’s pretty unusual stuff. Even in Japan.

Forty three examples of Namazake (also spelled Nama-Zake or Nama Sake) will be available to sample and buy at Hyper Japan’s Sake Experience, alongside Japanese craft beers, liqueurs and over 100 other varieties of sake.

In addition to the Japanese drinks, prepare to witness a psychedelic menagerie of cartoon mushrooms, plus-sized Pokémon, and 25-year-old schoolgirls with pink hair. Oh, and ninjas.

Yes, I’ll be there (sadly, not dressed in full ninja style), so come over and say kombanwa.


The Winter Hyper Japan runs from Friday 16th to Sunday 18th Novermber 2018 at Olympia London, Hammersmith Road, W14 8UX. Nearest stations Kensington Olympia Overground and West Kensington Tube.  

12:00 to 20:00 – Friday 16 Nov
9:00 to 14:45 – Saturday 17 Nov
15:30 to 21:00 – Saturday 17 Nov
9:00 to 17:00 – Sun 18 Nov

Friday: £18.33
Saturday: £20.37 (1st session)
Saturday: £22.41 (2nd session)
Sunday: £23.43
Three-day Pass: £51.99

The Sake Experience 
Price: £18 pack of tokens includes x16 drink tokens and x2 snack tokens
Details: Pay on door, no advance booking required
Link: The Sake Experience 

The Namazake Collection
Price: included in the price of the Sake Experience ticket cost
Details: Pay on door, no advance booking required


0 comments on “The Namazake Sake Experience At Hyper Japan 2018

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: